Posts Tagged ham handed marketing

How not to grow your business -comcast style!

Very often, we see huge companies do business in a totally ham handed manner. Telecom companies are guilty of this very sin.

Case In point: Comcast.

We have been using Comcast cable for over 6 years and we have kept the same account over the years. We have Basic Cable along with Internet service. Now, in spite of us signing up for the basic cable, we were getting a lot of other premium channels such as Disney, Discovery etc.

Therefore, when FIOS from Verizon came knocking in April, we were not hesitant to say No. We were pretty happy with the Comcast service. Even though the cost of FIOS was slightly lesser than that of Comcast, we did not think that the savings were worth the effort.

Come May, and all of a sudden our TV went on the blink. None of the channels we could see earlier were to be seen any more. Comcast had arbitrarily cut back on our service in a push to get us to convert to their slightly more expensive digital service.

We came to know that technicians had come through the neigbourhood and meted out the same treatment to a few other neighbors too.

My question is :
How would you handle this if this were your business?
Would you call and inform before your customers of impending change before you cut service or would you cut and then wait for your customer to call you and complain?
Do you consider your customers before you do something that affects their service?

Let me know your take.


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