Email marketing is a great way for us marketers to get our message across.
- It helps us reach our customers in a cost-effective as well as timely manner.
- It helps us target our customers more effectively.
- It helps us customize our emails to different target demographic segments.
- It helps us analyze the customer response by varying our offers.
- It helps us test very effectively before we roll out an offline campaign.
But now, we have entered the age of Information Overload. Every marketer has to think twice before we exercise our email lists.
A new survey by emarketer daily puts the reason for junk or spam flagging of emails to be boredom.
This means your email makes them go ho-hum, you get marked as junk !
IF you’ve been writing emails without due care, not good news for you my friend! Once the junk percentage of your email goes above a certain value, your ISP will begin blocking your emails.
Please check with your ISP for this number!
So what can you do to make your emails less boring?
- Make sure your email is timely.
- Break it up into multiple paragraphs.
- Adopt a more casual conversation style.
- Use bullets and numberings.
- Use different font-styles or underlines etc.
- Use of a professional copywriter who is well versed in email copy if possible.
- Use a graphic artist to make your emails more pleasant and reader-friendly.
- Try varying the headlines to see which one gets read more.
- Reduce the frequency of emails you send out.
- Offer your customers a very prominent unsubscribe option.
But before you do all this,
MAKE SURE YOUR EMAIL IS RELEVANT TO THE CUSTOMER!
