Startup marketing And Search Engine Optimization

Ok,

Today’s post is more marketing than SEO. But I believe anyone in business should ALWAYS be on the lookout for opportunities to better market his/her business.

Here is an example.
There are quite a few businesses out there that employ their own trucks. Most either just show some pretty picture of their products or almost always merely print their names on the truck.

What a waste of prime real estate!

If you own a truck for your business, think of it as very valuable advertising space. Use it to promote an offer.

Make your offer visible and easy to read. Offer added incentives to come in right away.

Ask people to mention the truck when they call. This not only helps you gauge response to your offer, it also helps track the presence of your truck in a particular location.

This is just one of the examples of using hidden assets for greater profits. The same goes for other assets in your business such as business cards.

Instead of leaving the back side of the cards blank, I inscribe my one line offer :
” Call us immediately for your free marketing brain-storming session. ” or some such.

The next time you have a minute, sit back and think as to where else you could put your offer that exposes your business to newer customers.