Archive for May, 2008

Article Marketing 101 – how to best use Articles to promote your Business.

May 28, 2008 at 8:59 pm · Filed under Search Engine Optimization ·Tagged , , ,

 

Article Marketing is that kind of advertising or marketing which uses generally free and informative content published via free article directories on the Internet.

I have been encouraging my clients to get into Article Marketing. The main problem in accomplishing a concrete strategy seems to be diffidence in their writing ability. 

Actually, it is very easy to  start and maintain a great Article Marketing Campaign.

Please read my post “Article Marketing 101 – How to best use Articles to promote your business”

Please feel free to let me know if I have missed anything of importance.  I look forward to your comments too.

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Profiting from the hidden assets in your business.

May 18, 2008 at 4:20 am · Filed under Search Engine Optimization ·Tagged , ,

Ok,

Today’s post is more marketing than SEO. But I believe anyone in business should ALWAYS be on the lookout for opportunities to better market his/her business.

Here is an example.
There are quite a few businesses out there that employ their own trucks. Most either just show some pretty picture of their products or almost always merely print their names on the truck.

What a waste of prime real estate!

If you own a truck for your business, think of it as very valuable advertising space. Use it to promote an offer.

Make your offer visible and easy to read. Offer added incentives to come in right away.

Ask people to mention the truck when they call. This not only helps you gauge response to your offer, it also helps track the presence of your truck in a particular location.

This is just one of the examples of using hidden assets for greater profits. The same goes for other assets in your business such as business cards.

Instead of leaving the back side of the cards blank, I inscribe my one line offer :
” Call us immediately for your free marketing brain-storming session. ” or some such.

The next time you have a minute, sit back and think as to where else you could put your offer that exposes your business to newer customers.

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How not to grow your business -comcast style!

May 8, 2008 at 11:21 pm · Filed under Search Engine Optimization ·Tagged , ,

Very often, we see huge companies do business in a totally ham handed manner. Telecom companies are guilty of this very sin.

Case In point: Comcast.

We have been using Comcast cable for over 6 years and we have kept the same account over the years. We have Basic Cable along with Internet service. Now, in spite of us signing up for the basic cable, we were getting a lot of other premium channels such as Disney, Discovery etc.

Therefore, when FIOS from Verizon came knocking in April, we were not hesitant to say No. We were pretty happy with the Comcast service. Even though the cost of FIOS was slightly lesser than that of Comcast, we did not think that the savings were worth the effort.

Come May, and all of a sudden our TV went on the blink. None of the channels we could see earlier were to be seen any more. Comcast had arbitrarily cut back on our service in a push to get us to convert to their slightly more expensive digital service.

We came to know that technicians had come through the neigbourhood and meted out the same treatment to a few other neighbors too.

My question is :
How would you handle this if this were your business?
Would you call and inform before your customers of impending change before you cut service or would you cut and then wait for your customer to call you and complain?
Do you consider your customers before you do something that affects their service?

Let me know your take.


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